Reflections from the Two Brain Business Summit
This past weekend, Alex and I closed the gym and headed to the Two Brain Business Summit in Chicago—a gathering of gym owners and coaches who are all working toward the same thing: helping people live better, longer, healthier lives through fitness, mindset, and community.
We listened to speakers from all different corners of the fitness world—experts in retention, programming, coaching, community building, and business systems. The lessons were powerful and practical. We took notes on how to improve your experience here at CrossFit Reincarnation: how to keep you showing up, how to help you feel more supported, how to make our coaching sharper, and how to connect more deeply within our Spring Creek community.
But the most powerful message came at the end:
“Everything you want is on the other side of discomfort.”
It was a reminder for me as a business owner and for us coaches. But it’s also a reminder for you.
Whether it’s your first time walking through the door or your 500th session, growth never comes from staying comfortable.
It comes from trying something new.
From being honest with yourself.
From showing up on the days you’d rather stay home.
From asking for help when you need it.
From doing the rep, even when it’s hard.
We learned this weekend that fear often keeps people from taking the next step—whether it’s fear of failure, judgment, or just the unknown. But we also learned (and believe) that if we all take action, even imperfect action, we’ll move forward. And when we move forward, we grow.
That’s why Alex and I took the weekend to invest in becoming better coaches and better leaders—for you. So we can challenge you in a way that feels supported. So we can help you push through discomfort in a way that leads to real progress. So we can create a place where you’re not just working out, but becoming the kind of person who can do hard things and be proud of it.
Thank you for letting us step away for a couple of days. We came back with a fire in our hearts and tools in our hands. Now let’s get to work—together.
